The Tea Pass trial was wildly successful and was soon offered as a year-round, monthly renewable subscription to McAlister’s Rewards program members. McAlister’s month-long Sweet Sips Tea Fest concluded in July 2021 with the 13th annual Free Tea Day. McAlister’s Deli launched its very own subscription program called Tea Pass in June of 2021 coinciding with National Iced Tea Day, celebrated every June 10. With more than 400 stores, McAlister’s sells their signature beverage in large, 32-ounce servings with free refills for in-store diners. fast-casual retailer, McAlister’s Deli, was started in 1989 in a small town in Mississippi and is widely known for its “famous McAlister’s Sweet Tea”. QSRs and convenience retailers are active in the tea craze, too. Fast Casual Restaurant Takes Pride in “World Famous” Sweet Tea If sweetener is added to a glass of iced tea after it is served, southerners will instinctively know “that person’s not from around here!” In fact, in most southern restaurants, when ordering iced tea you must specify unsweetened tea if you wish to skip the sugar as sweetness is the norm. To create a “proper” sweet tea, sugar is added to the tea just after hot brewing, according to the Food Network. Iced tea was in even more demand during the infamous Prohibition Era in the early twentieth century and has grown into a restaurant staple today. can be traced back to 1795 when the first tea plants were grown in South Carolina, tea served over ice gained popularity with the widespread use of refrigerators. While the origins of tea produced in the U.S. Sweet tea might be the quintessential drink of southerners in the U.S, but the rest of the country has developed a taste for the iced delicacy, too. ![]() As summer nears, consumers are turning their attention towards refreshing iced beverages and iced tea is a hot seller this time of year, especially when sold with a subscription beverage program.
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